This was an actual client brief that we were delivered in my Design class, (for the Australian Government department) Victims Support Agency who deal with victims of crime. They brief was to develop a postcard and wallet-size brochure that targeted the 15-24 y/o demographic, and hopefully encouraged this audience to come forward and seek assistance - since they were the lease likely to ask for help.
I figured that 15-24 y/o's are not likely to read a whole lot of text in a brochure, so any information should be bare minimum - phone numbers and website details. But it needs to be fun and engaging enough for the 15-24 y/o to want to keep it.
My wallet-sized brochure consisted of 3miniature "pop up mailers" (youtube them - they are awesome!) in an envelope. I can't upload an image of the boxes here, because my lecturer still has them, but I will take a photo as soon as I get them back.
My idea for the brochure was that the envelope had printed on it: "Finding out that you are a victim of crime may come as a surprise" and when you opened it the pop up mailer cubes would explode from their housing and surprise you - each one representing the three aspects of crime (physical, psychological and financial) ... and if the three little paper cubes hit you in the head it would be a surprise because BAM you've been assaulted! hahaha! That would be a bonus!
The postcard, which I can submit here, is a typographical representation of the cubes from the brochure part of the brief. In the background are the definitions of what crime is according to the VSA own charter. I took my inspiration from Josef Brockmann-Müller, again, only because he is so awesome! And on the back is all the mandatory information that direct the reader to the VSA. I printed them in a whole variety of colours, but I like red
If you're interested, I didn't win the brief because of budgetary constraints. But they were very impressed and loved the exploding cubes. Oh well, next time